Mastering the Web – Expert Witness Chronicle Takes A Quick Look Into How Google Webmaster Tools Can Help Expert Witnesses Improve Their Online Visibility

There are several avenues for an attorney to find an expert witness. While some would turn to a colleague who would know an expert, others would call the big referral agency to provide them with an expert. However, with the internet totally rocking our worlds in all possible ways, there is no reason to doubt that a large number of attorneys are now going online to locate expert witnesses. They would either go to a directory of experts or simply run a Google search.

No, I do not have any statistics on what percentage of attorneys are going online to find experts and how many are still picking up the phone. However, the sheer increase in the number of expert witness directories, expert witness websites and online communities provide sufficient guidance for making a case for internet marketing for expert witnesses. And one of the most important part of this marketing strategy is to stay on top of Search Engine Results Pages or SERPs.

In this article, we will look at the Google Webmaster Tools, an online platform created by the search Gods to help you submit your website to Google and make sure that it properly indexes and displays your website in its search results.

What this tool does has been explained very simply and clearly on the home page:

• Check your site’s health for potential issues that Google has detected.
• Understand your search traffic and learn how users are finding your site.
• Make optimizations to help Google better understand and represent your site.

To get started with Google Webmaster Tools, you will first need a Google account. Do not worry if you use your company email or do not want to create a new GMail ID. Your existing ID will work just fine as a Google ID. Simply Sign Up! Once you are in…

This article was first published in the 3rd Issue of the Expert Witness Chronicle. Click Here to download the magazine and read the rest of this article. Its absolutely FREE!

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