Guest Blogging As A Marketing Tool
Every time there is a discussion on expert witness marketing, the dichotomy between the ones who believe expert should market and the rest who believe they should not always manifests. Being a firm believer in expert witness marketing (and that does not mean only online), I will look at the practice of guess blogging as a marketing tool for experts in this article.
Should an expert blog? Yes! Should an expert guest blog? Yes!
I do not have any doubt that careful blogging by an expert witness can lead to an increased reach – blogs are a great way to boost the Search Engine Optimization of your website, increase your reputation as a thought leader and expert, and to reach/impress more and more attorneys who are looking to retain an expert such as yourself. However, the fact that you are just starting out and many people would not know instantly about your blog may be a deterrent for a few. This is where guest blogging can come to your help.
Expert witnesses looking to highlight their practice can write blog posts for blogs that have a wide readership and can get you in front of a larger audience than your own blog. Moreover, when you publish a guest blog, you must provide a link to your own website/blog at the end so that interested readers can visit your own website and get to know more about you. Not just will it get you more readers, a link to your website on a reputed blog platform will also get your website invaluable Google Juice (search results ranking authority that flows to your website from links on other sites).
However, there are certain things that experts should keep in mind before proposing a guest blog or an article for another blog…
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